With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.

A Razorfish executive who spoke during a Mobile Marketer webinar yesterday said that marketers need to up their in-application segmentation efforts if they want to create loyal users.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Marketers need to kick their mobile search strategies into high gear now that 89 percent of consumers use a search engine on their mobile device, according to a new report from Forrester Research.

As competition increases, wireless carriers are stepping up price promotions and special offers to acquire and retain customers, but this could spell trouble for the operators down the road.

Today in mobile marketing - Apple stock rises on report of China deal; Bitcoin boom spreads to iPhones with mobile-payment apps; Samsung and Fingerprint team up to create safe mobile apps network for kids; Here's why Microsoft's new mobile strategy will help it overtake Apple in 3 years.

Mobile Commerce Daily today - Walmart attests to mobile's in-store power for holiday shoppers; American Eagle's mobile app leads fashion retailers for incentivizing users.

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.

Luxury Daily today - Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.

By Ivka Adam

Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.