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Smartphone makers turn up heat on advertising with differing results

Posted by Unknown الاثنين، 11 نوفمبر 2013 0 comments

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November 11, 2013

Today's headlines

Smartphone makers turn up heat on advertising with differing results
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Zappos, Anheuser-Busch, REI
Instagram, Vine point towards growing mobile native advertising opportunity: Vaynermedia exec
Mobile app market continues its meteoric rise: report
Ford Fiesta sees 8.76pc CTR with CAPTCHA alternative campaign
Early-bird shopper not the biggest mobile opportunity on Black Friday
Saks Fifth Avenue lets consumers add mobile snowflakes to window display
Inviting opinion pieces on mobile marketing

Manufacturers
Smartphone makers turn up heat on advertising with differing results

By Chantal Tode
	Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal. Entire article \| Email this

Advertising
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Zappos, Anheuser-Busch, REI

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this

Advertising
Instagram, Vine point towards growing mobile native advertising opportunity: Vaynermedia exec

By Lauren Johnson
	NEW YORK - A Vaynermedia executive at the ad:tech New York 2013 conference last week said that the kinds of campaigns that Instagram is beginning to run have the possibility of moving the needle for mobile and digital advertising. Entire article \| Email this

Research
Mobile app market continues its meteoric rise: report

By Chantal Tode
	Consumers are still hungry for applications and mobile content as evidenced by the quick growth in the developer community in the past 18 months, according to new research from Flurry. Entire article \| Email this

Advertising
Ford Fiesta sees 8.76pc CTR with CAPTCHA alternative campaign

By Rebecca Borison
	Ford Fiesta ran a digital and mobile campaign leveraging a CAPTCHA alternative to target consumers ages 18-34, and since it started running in August, the campaign has seen 133 hours of brand interaction and a 84 percent completion rate. Entire article \| Email this

Commerce
Early-bird shopper not the biggest mobile opportunity on Black Friday

By Staff reports
	Mobile Commerce Daily today - Early-bird shopper not the biggest mobile opportunity on Black Friday; Capital One introduces pattern tracing to simplify mobile banking log-ins. Entire article \| Email this

Advertising
Saks Fifth Avenue lets consumers add mobile snowflakes to window display

By Staff reports
	Today in Luxury Marketing - Saks Fifth Avenue lets consumers add mobile snowflakes to window display; 34pc of consumers conduct in-store research via mobile device: Forrester. Entire article \| Email this

Columns
Inviting opinion pieces on mobile marketing

By Mickey Alam Khan
	Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix. Entire article \| Email this

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Viber makes mobile calls and messages as easy as 1-2-3!

Posted by Unknown الأحد، 10 نوفمبر 2013 0 comments

Why do I need Viber?

When you use Viber, your phone calls and text messages to all other Viber users are free! The sound quality is also much better than a regular call.
Once you and your friends install Viber, you can use it to talk and message as much as you want. Talk, message, and talk and message some more - for free!*

Does it cost anything to use Viber?
Viber to Viber messages and calls are completely free.*
Which platforms support Viber?
Viber works on most Android, iPhone, Blackberry, Windows Phone, Nokia and Bada devices. Viber is also available for Mac and Windows.
How long does it take to register?

You don't have to register! You know your phone number and so do your friends. Viber uses your phone number as your "identity" and lets you make free Viber phone calls to any of your friends that have Viber - using THEIR phone number.
Why did I receive an access code?

Once you've downloaded Viber, you will receive an access code via SMS or callback to activate Viber. The access code ensures that you are the real owner of the cellphone number you have registered and prevents others from obtaining your access code and placing calls with your caller ID.
What does "Last Online" mean?

"Last Online" indicates the last time you or your friend was available to talk through Viber.
How do I import my contacts to Viber?

You don't need to. Instead of searching for Viber contacts, let Viber do all the work for you! Viber uses your device's address book to automatically tag which of your contacts have Viber, and syncs your contact list each time your contacts are updated.
Can I invite my friends to Viber?

Yes, and the more friends you have who use Viber, the more free calls and messages for you!
I don't have 3G, can I still use Viber?

You can make calls and send texts via Wi-Fi, as well as via 3G.
Can I use Viber internationally?

Yes, it doesn't matter whether you and your friends are on the same network or even in a completely different country, you can talk and text as much as you want! Just make sure your friends have Viber and check your data plans and roaming rates.
Does Viber include advertisements?

No, Viber doesn't contain any annoying ads.

Developer World news: Develop for SmartWatch 2 - the latest in wearable technology from Sony

Posted by Unknown الأربعاء، 23 أكتوبر 2013 0 comments

Can't see this email? Click here.

This month: tips, tools and tutorials to start developing for the Sony SmartWatch 2

Hi Developer World-reader,

Are you ready to jump ahead of your competition? In this issue, it's all about developing for our latest smart accessory, the Sony SmartWatch 2:

Alongside the SmartWatch 2 we've also released an updated Sony Add-on SDK that contains everything necessary to make your own Android app extensions for the SmartWatch 2.
If you're new to creating app extensions for Sony SmartWatch 2, this is a tutorial which will walk you through everything you need to know to get you up and running with your app extension development. Or, if you have an existing SmartWatch application, check out this guide to ensure it's fully compatible with the SmartWatch 2.
And don't forget - our Stand out from the crowd campaign is your big chance to get your promising project off the ground with promotional opportunities and other essential benefits from Sony!

For more news, check out the sections below, or visit Developer World for all the latest updates.

If you rate this email below, we'll make the next one even better for you.

Sony Add-on SDK 2.0 is out now

With the latest release of the Sony Add-on SDK you'll not only find updated APIs and documentation necessary to take control of the SmartWatch 2, but you'll also find code examples to use as a handy starting point when creating your own SmartWatch 2 optimised apps. Sony Add-on SDK houses other APIs too, for example, the Camera Add-on API for Xperia™ Z1.


	Extend your apps to SmartWatch 2

We've put together a quick tutorial that shows you, from start to finish, what programs you need, files you should use, and tools you can make use of, and the steps involved in creating your own app extension for Sony SmartWatch 2. Read more on Developer World!

Consider these tips to help your SmartWatch 2 development

If you wish to learn more about best practices for your SmartWatch 2 app development, from how much data your app extension sends to recommended resolutions and other display considerations, then make sure to check out our five important tips article!

Add SmartWatch 2 support to your original SmartWatch extension

For app extensions developed for the first SmartWatch that use the Notification API, Control API or Widget API included in the Smart Extension APIs, some minor updates are needed in order to be optimised for SmartWatch 2. Read on for the important details on adding compatibility to ensure that your app extension is usable for both Sony SmartWatches.

Featured app of the month: Runtastic

Runtastic is a comprehensive sport and fitness application that tracks a wide array of activities, and really takes advantage of the SmartWatch 2 as the ultimate training companion. If you want your app to be promoted by Sony, check out the Stand out from the crowd programme for more information.