With Facebook feeding less traffic to brand pages and mobile use of the social network continuing to grow, marketers need to refresh their content strategies and take a closer look at advertising on Facebook to effectively drive social engagement.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

As mobile applications are providing richer, more complex experiences, marketers need to keep data usage in mind both in terms of consumers who do not have unlimited data plans and in terms of creating an overall better experience with fast download times.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

The Coffee Bean & Tea Leaf is rolling out a pilot program that places wireless charging stations into stores to help consumers quickly power up their mobile devices.

Revenue from SMS messaging at wireless carriers will decline by $23 billion over the next five years as over-the-top messaging applications such as WhatsApp continue to gain in popularity, according to a new report from Informa Telecoms & Media.

Today in mobile marketing - Meet the first company cashing in on its Google Glass app; How mobile apps could transform rural health care; Samsung makes quiet push for new mobile OS; Smartphone wars: Apple versus Samsung heads for the courtroom again.

Mobile Commerce Daily today - Groupon boosts mobile coupons with real-time transactional data; Belk aims to be holiday gift-giving headquarters online and in-store.

Luxury Daily today - Vertu expands product line to rekindle interest in Signature collection; Hermès champions up-and-coming designers with Prix Émile Hermès.

By Jared Owen

Apple's recently launched iOS7 has given iPhones and iPads a whole new look and feel, but the update also raises concerns for consumers who are traveling abroad with these devices.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Disney Channel and Viacom's MTV have both embraced airing television shows via mobile before they hit the airwaves. However, the long-term sustainability of this strategy with other broadcasters is unlikely.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Post Foods' cereal brand Honey Bunches of Oats kicks off a music-themed campaign this week that simplifies engagement via a mobile-optimized microsite where consumers can upload a video of their dance moves.

The iPad Air hit the shelves on Nov. 1 and already it is experiencing a strong reception, outpacing adoption rates for previous iPads, according to new data from Fiksu.

Jockey is celebrating football fanatics and promoting its men's Sport Performance underwear line by launching a mobile social sweepstakes that asks women to upload photos of the sports fans in their lives.

Today in mobile marketing - Cameras succumb to smartphone juggernaut ; Smartphone smackdown: Siri vs. Android voice commands; Smartphones take lead with 55pc of mobile phone sales; Teens are deserting Facebook, and they're heading to places where their parents can't find them.

Mobile Commerce Daily today - Abercrombie links mobile, local inventory to meet shoppers' omnichannel expectations; KFC makes click-to-store locator core mobile advertising metric.

Luxury Daily today - Louis Vuitton broadens Pass app's reach via The New York Times mobile ad; 92pc of Chinese consumers dissatisfied with luxury services at home: report.

By Tatyana Mahlaeva

Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.