Nike, Adidas and Under Armour are leading the pack in wearables with products that sell wrist devices in conjunction with mobile and desktop products. With the increased interest in cross-screen marketing, the brands are laying the groundwork for future wearable initiatives in other sectors.

Digging deeper into understanding what consumers feel and care about during the mobile purchase cycle is crucial in developing mobile user experiences, according to a report from Plastic Mobile.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Nebraska Lottery recently ran a mobile campaign to build up hype for an application launched earlier this year that resulted in a low cost-per-click for the brand.

Apogee Jets is breaking into the mobile space with an iPhone application and responsive Web site designed to push information out to travelers as quickly as possible.

Today in mobile marketing - Samsung goes big again with Galaxy Grand 2 smartphone; As mobile gadgets become bigger, some companies abandon Web sites altogether; Global smartphone shipments to reach 1.8B in 4 years, with 82pc of market; Why real-time bidding is going to completely change the equation for mobile advertising.

Mobile Commerce Daily today - Mobile POS moves to the masses this holiday season; Restaurants overwhelmed by mobile payment options.

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.

Luxury Daily today - Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.

By Vijay Sundaram

When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.