Nike, Adidas and Under Armour are leading the pack in wearables with products that sell wrist devices in conjunction with mobile and desktop products. With the increased interest in cross-screen marketing, the brands are laying the groundwork for future wearable initiatives in other sectors.

Digging deeper into understanding what consumers feel and care about during the mobile purchase cycle is crucial in developing mobile user experiences, according to a report from Plastic Mobile.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Nebraska Lottery recently ran a mobile campaign to build up hype for an application launched earlier this year that resulted in a low cost-per-click for the brand.

Apogee Jets is breaking into the mobile space with an iPhone application and responsive Web site designed to push information out to travelers as quickly as possible.

Today in mobile marketing - Samsung goes big again with Galaxy Grand 2 smartphone; As mobile gadgets become bigger, some companies abandon Web sites altogether; Global smartphone shipments to reach 1.8B in 4 years, with 82pc of market; Why real-time bidding is going to completely change the equation for mobile advertising.

Mobile Commerce Daily today - Mobile POS moves to the masses this holiday season; Restaurants overwhelmed by mobile payment options.

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.

Luxury Daily today - Mr Porter enhances bespoke shopping with iOS 7-inspired mobile app; Versace goes for fame with Lady Gaga print campaign.

By Vijay Sundaram

When the social media revolution hit, luxury brands hung back, preferring to be fearful angels rather than rushing fools. They saw inherent contradictions between luxury goods and social media.

With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

While film studios and entertainment brands are successfully leveraging mobile and social for real-time engagement, these marketers are not building effectively on the campaigns to create a solid mobile strategy.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Procter & Gamble's Crest and Oral-B brands are rewarding parents who prompt children to brush their teeth with mobile offers in exchange for using an application.

Sesame Street has launched a new mobile application that leverages augmented reality to let children learn new vocabulary words by scanning printed food-related words on real-world objects.

Today in mobile marketing - Jury tells Samsung to pay Apple $290 million; Intel discloses shift toward mobile devices, other markets; Stereopublic: A crowdsourced app for finding the best places for peace and quiet; Opposition to mobile phone chat on planes.

Mobile Commerce Daily - Victoria's Secret risks me-too pitfall with app update; Toys "R" Us shoppers have high mobile capacity: report.

Luxury Daily today - Rolls-Royce celebrates color via Instagram to popularize bespoke services; Will the i series become BMW's primary line?

By Lauren DeLisa Coleman

It is that time again. The Christmas decorations and candy are already out in the chain pharmacy stores, and it will not be long before the traditional holiday music starts playing.