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Can Snapchat break into mobile's one-on-one marketing promise?

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Social networks
Can Snapchat break into mobile's one-on-one marketing promise?
By Rebecca Borison

As marketers flock to crowded platforms such as Facebook and Twitter, alternative platforms such as Snapchat could become a more valuable place to create intimate, one-to-one connections with consumers.

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Advertising
Nike boosts Thanksgiving campaign via rewards-based mobile ads
By Lauren Johnson

Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications.

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Advertising
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Zappos, Anheuser-Busch, REI

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Advertising
Webinar on Dec. 5: Mobile Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

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Research
Disney keeps ahead of app curve with cross-promotion, updated content: report
By Rebecca Borison

Disney yet again tops the list of global brands in the mobile landscape, according to a report from Distimo.

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Media
CNBC plays up real-time data with revamped Android app
By Kari Jensen

CNBC has redesigned its Android application to offer more real-time data, news and analysis.

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Content
Mobile Minutes: Katie Couric, Apple, App Store search, BlackBerry
By Staff reports

Today in mobile marketing - Couric hire is key to Yahoo's mobile strategy; Apple defeats patent claim over invention of smartphone; Improved App Store search engine now corrects for users' "fat finger" mistakes and other misspellings; BlackBerry finds early success with mobile messaging app.

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Commerce
EBay flaunts online, in-store aspirations via interactive mobile campaign - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - EBay flaunts online, in-store deals via interactive mobile campaign; 23pc of online consumers would mobile-only holiday shop: report.

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Advertising
Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests - Luxury Daily
By Staff reports

Luxury Daily today - Swarovski drives holiday retail traffic through Pinterest, Instagram holiday contests; Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album.

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Events
Happy Thanksgiving!
By Staff reports

Mobile Marketer is not publishing on Thursday, Nov. 28 and Friday, Nov. 29 in observance of Thanksgiving. Eat up!

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Columns
App store SEO is most overlooked user acquisition channel

By Ian Sefferman

How can search engine optimization, one of the most important user acquisition channels for Web marketers, be so overlooked in the mobile sector?

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"Tools to Create and Manage Passbook Passes | SUMOTEXT"

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Campbell Soup to share strategy at Mobile FirstLook: Strategy 2014 New York

 RSS  |  Advertise with us | Download mobile app November 27, 2013



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Advertising
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Zappos, Anheuser-Busch, REI

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this



Advertising
Webinar on Dec. 5: Mobile Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Entire article | Email this



Advertising
Inviting nominations: Mobile Marketer Awards 2013

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2013 by brands, retailers, marketers, agencies and publishers.

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"Tools to Create and Manage Passbook Passes | SUMOTEXT"

Please click hre to register now!

Please click here to register now!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: news@mobilemarketer.com Advertising: ads@mobilemarketer.com | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us
401 Broadway, Ste. 1408, New York, NY 10013