Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing area: indoor location.

Dodge and Paramount Pictures have rolled out an interactive digital and mobile competition to promote the upcoming film "Anchorman 2: The Legend Continues."

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Build-A-Bear is leveraging its SMS database this holiday season with a campaign that lets consumers build, share and buy customized stuffed animals while also opting in for future marketing.

New results from a Scion campaign earlier this year that leveraged real-time search and location highlights the growing opportunities in the auto industry with mobile to drive traffic to dealerships.

Today in mobile marketing - In the battle for smartphone supremacy, size doesn't matter. Shape does.; Uber is the first company to show how far PayPal's mobile SDK has come; BBM shows surprising resilience - BlackBerry becoming a major messaging app challenger; Price check! Armed with apps, shoppers scour stores for bargains.

Mobile Commerce Daily today - Showrooming has not killed Best Buy -- yet; Abercrombie, 1800Flowers lead the way with fewest clicks to purchase on mobile.

Luxury Daily today - Porsche Design refreshes ties with BlackBerry to launch crocodile phone at Harrods; Chanel expands on founder's legacy with costume docudrama.

By Jeff Gunderman

The Outdoor Advertising Association of America recently established standards and best practices for mobile and social integration with out-of-home media. This paves the way for a consistent mobile integration with OOH ads.