Brands have long had a symbiotic relationship with music, but as radio streaming via mobile devices continues to gain, some are finding opportunities beyond simple advertising as they look to cement relationships with millennials.

NEW YORK - A Mercedes-Benz executive at the Mapping Mobile @ NYU Stern conference outlined the company's decision to go the responsive Web route earlier this year with a personalized experience at the core.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

NEW YORK - A R/GA exec at the Mapping Mobile @ NYU Stern conference spoke about the different ways that mobile will move beyond smartphones and tablets for marketers in the coming years via connected devices and wearable technology.

NEW YORK -- An New York University professor at the Mapping Mobile @NYUStern conference said that pushing ads to consumers on both desktop and mobile can increase click-through rates and conversions.

Today in mobile marketing - Samsung "planning three-sided smartphone screen"; The price of mobile payments fraud; Google Play Music app arrives on iPhone, but won't let you buy songs; Will 2014 bring a challenge to smartphone leadership?

Luxury Daily today - Lexus promises two fan-inspired vines per hour for Tokyo Motor Show; Lincoln rebranding toward luxury led by new models, "Hello, Again" campaign.

Mobile Commerce Daily today - Retailers lag on new opportunities with mobile gift cards; HSN taps SMS, push notifications to drive mobile-only holiday sales.

By Spencer Gerrol

What if I told you that the entire system used to measure the impact of mobile advertisements is flawed - and you could do something about it?