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Why mobile-first TV shows will not work for broadcasters

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Media
Why mobile-first TV shows will not work for broadcasters
By Lauren Johnson

Disney Channel and Viacom's MTV have both embraced airing television shows via mobile before they hit the airwaves. However, the long-term sustainability of this strategy with other broadcasters is unlikely.

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Advertising
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Zappos, Anheuser-Busch, REI

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

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Content
Honey Bunches of Oats targets Hispanics with music-themed photo-sharing contest
By Chantal Tode

Post Foods' cereal brand Honey Bunches of Oats kicks off a music-themed campaign this week that simplifies engagement via a mobile-optimized microsite where consumers can upload a video of their dance moves.

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Research
IPad Air Christmas day acquisition strategy a must for marketers
By Chantal Tode

The iPad Air hit the shelves on Nov. 1 and already it is experiencing a strong reception, outpacing adoption rates for previous iPads, according to new data from Fiksu.

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Social networks
Jockey rolls out mobile social sweepstakes to celebrate sports fans
By Rebecca Borison

Jockey is celebrating football fanatics and promoting its men's Sport Performance underwear line by launching a mobile social sweepstakes that asks women to upload photos of the sports fans in their lives.

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Content
Mobile minutes: Cameras, voice command, smartphones, teens
By Staff reports

Today in mobile marketing - Cameras succumb to smartphone juggernaut ; Smartphone smackdown: Siri vs. Android voice commands; Smartphones take lead with 55pc of mobile phone sales; Teens are deserting Facebook, and they're heading to places where their parents can't find them.

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Commerce
Abercrombie links mobile, local inventory to meet shoppers' omnichannel expectations - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Abercrombie links mobile, local inventory to meet shoppers' omnichannel expectations; KFC makes click-to-store locator core mobile advertising metric.

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Advertising
Louis Vuitton broadens Pass app's reach via The New York Times mobile ad - Luxury Daily
By Staff reports

Luxury Daily today - Louis Vuitton broadens Pass app's reach via The New York Times mobile ad; 92pc of Chinese consumers dissatisfied with luxury services at home: report.

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Columns
A divide-and-conquer approach to mobile app testing

By Tatyana Mahlaeva

Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.

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