With better location data and a firmer understanding of how mobile impacts the purchase cycle, retargeting should be at the top of marketers' wish lists this season to push aggressive offers at consumers. Here is how marketers can pull it off to gain a competitive edge.

Walmart, Hearst and Target are among the first brands to take products and content with a lot of Pins on Pinterest and showcase them on their own Web sites and mobile applications.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Under Armour is acquiring MapMyFitness, widening the brand's access to an active and engaged audience that it can target via mobile as well as hinting to future innovation for Under Armour's own mobile offerings.

The Butterball turkey recipe mobile application will be free to download for the first time this Thanksgiving, making it easy for anyone to plan a holiday feast.

Today in mobile marketing - Isis, the mobile payments initiative from AT&T, Verizon and T-Mobile, launches across the U.S.; Twitter provides more-precise tools for targeting mobile ads; The impact of mobile on publishers - more consumption, less revenue; Smartphone challenger Lenovo chimes with Apple and Samsung strategies.

Mobile Commerce Daily today - EBay puts mobile at center of offline push; Should retailers begin accepting Bitcoins in-store and on mobile?

Luxury Daily today - Michael Kors brings Instagram campaign to life at Tokyo museum; Is in-store technology increasing or subduing the relevance of retail employees?

By Abhinash Tripathy

As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.