The launch of the Apple Store iPad application this week cracks the code on how to build compelling iPad apps that more fully take advantage of the device's features while driving interaction and sales.

Waze has just integrated its first United States celebrity voice navigation in partnership with Universal Pictures to promote the upcoming film "Ride Along." The new feature may point to a new opportunity for marketers both in the navigation space as well as search.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Mobile-savvy consumers downloaded fewer applications and spent less on apps and downloadable content in 2013 than the year before, according to a new report by Deloitte.

The Bolthouse Farms juice brand is leveraging image recognition technology to reward customers with a coupon who take a photo of one of its bottles via a smartphone and post it to Instagram.

Today in mobile marketing - China Mobile announcement sparks hope of iPhone debut; Sharp said to mull exit from mobile-phone deal with Foxconn; What's he really like? Check the Lulu app; Acer founder Shih returns to lead laptop maker hit by tablet era.

Mobile Commerce Daily today - Will U.S. consumers and retailers ever be ready for NFC?; EBay envisions a world filled with mobile-enabled shoppable windows.

Luxury Daily today - Four Seasons continues to outpace competitors with early adoption of Pinterest places; LVMH creates $400K design prize to discover young talent.

Mobile Marketer is inviting opinion pieces on mobile advertising, marketing and media issues that affect marketers as they include mobile in the marketing mix.