FeedBurner FeedCount

يتم التشغيل بواسطة Blogger.

Facebook pages vs. ads: Which is right for mobile marketers?

 RSS  |  Advertise with us | Download mobile app November 13, 2013



Read more on mobilemarketer.com | Jobs | Blog

Newsletter signup for latest news
  
Forward this edition
  

Today's headlines


Social networks
Facebook pages vs. ads: Which is right for mobile marketers?
By Chantal Tode

With Facebook feeding less traffic to brand pages and mobile use of the social network continuing to grow, marketers need to refresh their content strategies and take a closer look at advertising on Facebook to effectively drive social engagement.

Entire article | Email this



Advertising
Mobile FirstLook 2014 New York Jan. 15-16: Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Zappos, Anheuser-Busch, REI

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Entire article | Email this



Content
Brands must address data concerns as apps get more sophisticated
By Rebecca Borison

As mobile applications are providing richer, more complex experiences, marketers need to keep data usage in mind both in terms of consumers who do not have unlimited data plans and in terms of creating an overall better experience with fast download times.

Entire article | Email this



Advertising
Webinar on Dec. 5: Mobile Outlook 2014: Up, Down or Flat?

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

Entire article | Email this



Content
The Coffee Bean & Tea Leaf tests mobile chargers for in-store engagement
By Lauren Johnson

The Coffee Bean & Tea Leaf is rolling out a pilot program that places wireless charging stations into stores to help consumers quickly power up their mobile devices.

Entire article | Email this



Research
SMS must evolve or risk disappearing completely: report
By Chantal Tode

Revenue from SMS messaging at wireless carriers will decline by $23 billion over the next five years as over-the-top messaging applications such as WhatsApp continue to gain in popularity, according to a new report from Informa Telecoms & Media.

Entire article | Email this



Content
Mobile Minutes: Goggle Glass, rural health care, Samsung, smartphone wars
By Staff reports

Today in mobile marketing - Meet the first company cashing in on its Google Glass app; How mobile apps could transform rural health care; Samsung makes quiet push for new mobile OS; Smartphone wars: Apple versus Samsung heads for the courtroom again.

Entire article | Email this



Commerce
Groupon boosts mobile coupons with real-time transactional data - Mobile Commerce Daily
By Staff reports

Mobile Commerce Daily today - Groupon boosts mobile coupons with real-time transactional data; Belk aims to be holiday gift-giving headquarters online and in-store.

Entire article | Email this



Advertising
Vertu expands product line to rekindle interest in Signature collection - Luxury Daily
By Staff reports

Luxury Daily today - Vertu expands product line to rekindle interest in Signature collection; Hermès champions up-and-coming designers with Prix Émile Hermès.

Entire article | Email this



Columns
The costs of travelling with Apple iOS7 devices overseas

By Jared Owen

Apple's recently launched iOS7 has given iPhones and iPads a whole new look and feel, but the update also raises concerns for consumers who are traveling abroad with these devices.

Entire article | Email this



"Tools to Create and Manage Passbook Passes | SUMOTEXT"

Please click here to register now!

Sign up to receive Mobile Marketer Daily. The premier mobile marketing publication. Free!

Read all the news on mobilemarketer.com | Subscribe | Search

News | Opinion | Resources | Sectors | Services

Mobile Marketer Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome. And please forward this newsletter to colleagues, clients, prospects, friends or family.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: news@mobilemarketer.com Advertising: ads@mobilemarketer.com | Advertisement rates
Copyright 2013 Napean LLC. All rights reserved. Privacy policy | Contact us
401 Broadway, Ste. 1408, New York, NY 10013

 

0 التعليقات:

إرسال تعليق