Despite YouTube's work at monetizing its growing mobile traffic with new advertising units, earned media could be the bigger opportunity if brands can get it right.

Jeep is promoting its 2014 My Cherokee with a new mobile ad that engages consumers by asking them to pull down the ad to expand.

Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy's, eBay, Coca-Cola, Office Depot, Lowe's, Amazon's Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: "Mobile Outlook 2014: Up, Down or Flat?" Panelists include execs from BIA/Kelsey and Hipcricket.

LinkedIn is ramping up its advertising offerings with Showcase Pages, which should enable the business-oriented social network to fine-tune ad targeting.

Walgreens is rolling out a nationwide program to integrate its brand into the iTriage mobile application as the company looks for new ways to streamline clinic appointments.

Mobile Commerce Daily today - The free ride is over in mobile POS; Macy's, shopkick up the ante for personalized shopping.

Today in mobile marketing - Google's new Android app delivers all your news in one place; Yahoo now has 400 million monthly mobile users, Marissa Mayer says; Brace yourself for a mobile acquisition feeding frenzy; You won't believe what mobile game developers are doing now to monetize their games.

Luxury Daily today - Piaget introduces innovative watch movement via mobile app; London's Sloane Street puts five-year plan into gear for luxury retail dominance.